Building a business from scratch is hard, full stop. Millions of global entrepreneurs try their hand at launching new products and services each year, but studies suggest that only 40% of startups will ever become profitable. For companies that do reach profitability, it’s often achieved after years of arduous work.
This guide introduces the venture capital fundraising process. Across the pages to follow, It dives into the stages of VC fundraising, the pros and cons of self-funding and external funding, how to approach investors when you’ve decided your business is ready to seek external funding and more. It also shares feedback from founders and investors about what has worked—and, importantly, what didn’t—in previous fundraising pitch meetings they’ve been part of.
In short, if you’re a budding or established entrepreneur, if you’ve founded a company or you’re thinking about doing so, if you’ve come up through the accelerator pathway and are ready for what’s next, this guide is for you.
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